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ADV TYPOGRAPHY - Final compilation

17/11/2024 - 24/12/2024  | Week 13 - Week 14

Koh Sher Wei | 0353816

Advanced Typography | Bachelor of Design in Creative Media


Task 01: Typographic Systems / Type and Play

23/09/2024 - 21/10/2024 (Week 01 - Week 04)

Exercise 01 [Typographic System]

fig 1.1 Axial System Final [W2_01/10/24]

fig 1.2 Radial System Final [W2_01/10/24]
fig 1.3 Dilatational System Final [W2_01/10/24]

fig 1.4 Radom System Final [W2_01/10/24]

fig 1.5 Grid System Final [W2_01/10/24]
fig 1.6 Transitional System Final [W2_01/10/24]

fig 1.7 Modular System Final [W2_01/10/24]
fig 1.8 Bilateral System Final [W2_01/10/24]
fig 1.9.1 Final System Outcome (PDF) [W2_01/10/24]
fig 1.9.2 Final System Outcome w Grid (PDF) [W2_01/10/24]


Exercise 02: [Type & Play]

fig 2.1 Image and Extraction [W3_07/10/24]
fig 2.2 Overall process [W3_07/10/24]

fig 2.3 Original letterform (top) and Final letterform (bottom) [W3_07/10/24]

fig 2.4 Final Letterform (JPEG) [W3_07/10/24]

fig 2.5 Finalised Poster (JPEG) [W4_15/10/24]


fig 2.6 Finalised Poster (PDF) [W4_15/10/24]


Task 02: Key Artwork and Collateral

15/10/2024 - 24/11/2024 (Week 04 - Week 09)

Task 2A [Key Artwork]

fig 3.1 black wordmark on white background [W6_29/10/24]

fig 3.2 white wordmark on black background [W6_29/10/24]

fig 3.3 Colour Palette [W6_29/10/24]

fig 3.4 Wordmark in darkest shade on lightest shade background [W7_05/11/24]

fig 3.5 Wordmark in lightest shade on darkest shade background [W7_05/11/24]

fig 3.6 Wordmark animation [W8_11/11/24]


Task 2B [Collateral]

fig 4.1 T-shirt collateral [W7_05/11/24]

fig 4.2 Candle collateral [W7_05/11/24]
fig 4.3 Travel Pouch collateral [W7_05/11/24]
fig 4.4 Instagram tiles [W7_05/11/24]

fig 4.5 Instagram layout [W7_05/11/24]


Task 03: Font Exploration and Application

19/11/2024 - 16/12/2024 (Week 09 - Week 13)

Finalised Letterform

fig 5.1 Font uppercase, numerals and punctuations in PDF [W13_17/12/24]

fig 5.2 Font forge Screengrab [W13_17/12/24]

Font Presentation

fig 6.1 Uppercase alphabets presentation [W12_12/12/24]

fig 6.2 Font presentation in black background [W12_12/12/24]

fig 6.3 Numerals presentation [W12_12/12/24]
fig 6.4 Punctuation presentation in black background [W12_12/12/24]
fig 6.5 Font phrase presentation [W12_12/12/24]

Font Application

fig 7.1 Shirt Font application [W12_14/12/24]

fig 7.2 Flyer font applicatont[W12_14/12/24]

fig 7.3 Billboard font application [W12_14/12/24]

fig 7.4 Lanyard font application [W12_14/12/24]

fig 7.5 Poster font application [W12_14/12/24]
Final PDF Compilation

fig 7 PDF submission compilation [W12_15/12/24

Reflection

Experiences
Overall, I think advance typo is a module that taught me a lot of things. It really clarifies the basics of design and helps us understand that knowing the basis of fonts and typefaces are very important in design. Furthermore, it was my first time working with mockups so it was fun to be able to properly showcase and apply our artworks into an actual object. I particularly enjoyed task 1B from the creative aspect, and task 2 was interesting to learn about self-branding. Task 3 however, I think I struggled a lot with font creation; nonetheless it was a good experience and definitely challenges our creativity and design knowledge as well as our acquired skills. 

Observations
From what I've learned, I realised that poster  designs or any other digital artwork is more than just pretty art on a canvas. The typography design, size, choice and placement is equally as important to enhance the overall artwork. It's also important to know that there should always be a structure or theme in order to create a coherent and aesthetically pleasing design/brand. Also all the tasks in this module made me realise that typeface can be extracted from anything and properly refined to create an idea. 

Findings
This module really challenged us in terms of being responsible and having good time management. Also I like that the tasks and blog requirements need us to be organised and proper would is good for future references. I think I also acquired more skills in Illustrator and Photoshop while experimenting and exploring the tasks. 

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