Motion Graphic & Compositing - Project 02: Channel Bumper
Koh Sher Wei | 0353816
Motion Graphic & Compositing | Bachelor of Design in Creative Media
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MIB
PROJECT 02: CHANNEL BUMPER
Instructions
We are required to choose an existing brand and create a channel bumper
based on the brand identify and information. Students can choose to either
do it in pairs or individually.
The channel bumper should reflect the brand's concept- students are
expected to utilise audio, sketches, and conceptual ideas using
appropriate software to present our proposed design.
Following are the requirements for submission:
(Progress should be compiled and presented in a Slide)
1. Mood-board
2. Style Guide
3. Sketches
4. Storyboard
5. Technical Processes
Chosen Brand
LOVE MAYA - Skin care and Bath Brand based in Malaysia.
Website link:
It is a nature themed brand that focuses on nostalgic and comfort scents;
hence the overall aesthetic is clean and simple in neutral
tones.
Progress Slide
LOVE MAYA
by Sherwei Koh
Sketches
Jia Yi and I both brainstormed ideas by drawing different sketches of our
own.
Jia Yi [LEFT] Sher Wei [RIGHT]
After consultation with Mr. Fauzi, we were advised to use my sketch for
Channel Bumper. He told us that Jia Yi's sketch is more of a brand ident
and can be used for project 3 instead.
Artboards
Using my sketch, we split the illustration process between both of
us. I was in charge of drawing the Freedom/sunrise frames while Jia
Yi was in charge of the remaining frames.
These were the initial frames that I illustrated for our artboard and slowly amended them as we compared and collaborated with each other.
After a few changes, these were the final illustrations for the beginning frames. The full artboard with all frames of the composition can be found in the progress slide.
Editing Process
The editing process took most of our time, we split our work between both of us to animate each frame and section. Again, I did the Freedom and sunrise frames as well as the background colour/effects.
Before we finalised our artboard composition, I also tried out my illustration on After Effects to kind of draft a visual style for reference. This was the draft.
This draft was after we finalised and put together the full artboard, as well as compiled our animations together. It was also before I started working on the background transition.
After some feedback, we were also told that our animation was too fixed. We were told to add transitions so that the whole animation is continuous instead of having gaps or still images which loses audience interest. So, this was one of our transition drafts.
This is the final visual animation before adding audio.
Audio Process
The audio that we chose is akin to nature, following the brand concept.
Also including a few sound effects like water droplet, birds chirping
and waves to add of depth to the entire compisition.
Submission (video and link)
