Design Principle - Task 01: Exploration

Koh Sher Wei | 0353816

Design Principle | Bachelor of Design in Creative Media



List of Content:
> UNSDG



Recap on Design Principles

Gestalt Theory: the idea that humans perceive and interpret visual information as a whole rather than individual parts.





Contrast: The juxtaposition of elements with noticeable difference in visual components, to highlight certain values of interest in the overall image.




Emphasis: To create a focal point to draw the viewer's attention, by making certain elements stand out amongst other components.





 
Balance: The distribution of  visual elements within a composition to create a sense of stability, and prevent visuals from feeling one-sided.







Repetition: A composition that contains a series of similar or identical components to create the element of illusion and cohesion.





Movement: When a series of elements are arranged in a way that flows dynamically, to engage the visual experience of guiding the viewer through a composition.

Harmony & Unity:
By utilizing and arranging different elements to create a sense of balance, order and coherence. Harmony represents the unified and harmonious image where all elements are complimentary to one another; whereas unity refers to the overall sense of coherence and wholeness of an image to convey a message of concept.


symbol: in incorporation of graphic representations that carry specific meanings or concepts within a composition.

i.e. doves typically symbolises peace

Word and Image: to convey messages and information with the combination of text and visuals.





United Nations Sustainable Development Goals (UNSDG)
14 - Life Below Water


FOCUS: Overfishing / how it affects coral reefs

Overfishing is a problem which arises from the lack of knowledge and responsibility regarding marine life.  The size and rate of the fishing industry is an issue, as most fishermen are looking to maximise instead of rationalising their catches. In doing this, the market grows more aggressive due to the rise in competition, which means stock replenishes slower than it is caught. Furthermore, ocean activities are hard to regulate, so there are still many unreported, illegal and unregulated fishing that occurs. Many regions depend on aquaculture to keep them afloat, yet are unaware of the effects that they cause to the sea. As such, one factor that is largely impacted by this are coral reefs. "55% of the world's coral reefs are affected by overfishing." (The Coral Reef Alliance). Fishes feed on algae to keep corals from dying as algae can grow in overwhelming amounts, suffocating healthy coral reefs and eventually killing them off. As coral reefs start to decline, the population of fishes would follow because herbivorous fishes feed on corals to survive. 

Sources:
https://www.nationalgeographic.com/environment/article/critical-issues-overfishing
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8854240/
https://news.mongabay.com/2023/09/for-the-oceans-global-community-must-fund-sustainable-development-goal-14- commentary/
https://www.globalgoals.org/goals/14-life-below-water/
https://coral.org/en/coral-reefs-101/direct-threats/
https://www.fisheries.noaa.gov/feature-story/how-are-fisheries-and-coral-reefs-connected

Chosen Artwork


Our Changing Seas IV

2016 - 2019
glazed stoneware + porcelain
[335 x 518 x 55 cm]

By Courtney Mattison

Courtney Mattison, is an artist with a background in marine conservation science, who advocates for the ocean in the work of her art. Many of her permanent collections are commissions and displayed in various museums across the world.

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Firstly, the overall composition of this artwork is remarkable. The piece is beautifully curated to portray its meaning of the lost of coral reefs. Emphasis is placed in the center of the piece in various densely grouped corals. I believe this arrangement is to show the liveliness of a healthy colony, which is even more enhanced by the vibrant colours painted on the corals. Furthermore, the contrast between the colours and forms of the corals, from the inner to outer corals, are quite prominent. The outer corals lose their vibrancy while getting smaller gradually, depicted the loss of their initial beauty and how severely they are affected throughout the years. In addition, the overall movement of this image is portrayed very elegantly. I think it plays a huge role in guiding our observations, while moving along with the composition and further illustrating the story told. Moving towards the furthest corals, it can be seen that a repetition of certain forms are used. It shows that the corals have completely lost their originally glamourous forms, with only simple pieces and studs left behind. As such, it is undeniable that the overall composition is undoubtedly harmonious and united; even with all of its different features and directions, the whole image comes together nicely without any disruptions of abnormally in place.

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